Print Screen Annotation

Task 2C - Rationale

Rationale

Why do you feel people do not vote?

What do you think could be done to make more people vote?

Do you think that someone who doesn’t vote, deserves to make comments about the government?

What do you think is the biggest issue for younger people not voting?

Task 1A - Analysing Adverts (First Draft)

Task 2B - Primary Research into audience

Primary Research into target audience |Create infographics

Adobe Illustrator Notes

Adobe Illustrator Notes 

• Vector – based graphics, not pixel – based

       This is clearer, sharper, easier to manipulate.

• Pencil = free-hand shapes
• Selection tool:

      -  Sale up
      -  Scale down

      -  Rotate

      -  Distort
      -  Markers 

• Direct selection tool – brings up anchor points & paths: allows you to manipulate vector graphics. Handle bars help you to move things.
• Pen tool – to add/take a way anchor points.
• Colour fill and stroke: on top tool bar
• You can use the stroke site button to change thickness of your line/font.
• Colour guide helps you with your colour scheme
• Use layers to give you more control. Lock layers to protect them.
• *Gradient tool is useful
• Text tool add outlines!
• Create outlines – right click on selection or direct selection tool. (text) This allows you to manipulate the text further.
• Save the text/graphics as an .ai file, then export it as a .png file. Save as High quality

This is my experiment:

Task 3: Vote Booster Pitch

Task 2A Secondary Research: How many people didn't register to vote?

TASK 2A. SECONDARY RESEARCH: HOW MANY PEOPLE DIDN'T REGISTER TO VOTE | Create Infographics

Analysis of Racism Advert

ASA Adjudication on Model Advice Ltd

Sector: Employment

Ad

In 14 August 2013 a promotional e-mail, for Model Advice was banned by the ASA.

 It had the subject title "Don't miss out on Modelling Opportunities". Text in the body of the e-mail stated "We're updating our mailing list ready for spring … in preparation for castings and modelling opportunities that are coming through Model Advice! Simply fill out the form here to be kept up to date with the latest castings, opportunities and advice … Find out the 10 models who were selected to walk the catwalk for High Street Fashion Week on our Facebook!”

Issue

Clive Hurst challenged whether the ad misleadingly implied Model Advice were an employment agency that found work directly for its clients, via castings and modelling opportunities.

 Action

The assessment was upheld and the ASA decided that the ad should not appear again in its current form. They told Model Advice to ensure their future advertising did not misleadingly imply opportunities for paid work were available through them if that was not the case.

ASA Adjudication on Prada Retail UK Ltd

Sector: Clothing

Ad

In 13 April 2011 a national press ad, in the Times, for Miu Miu featured the model Kasia Struss sitting on a chair in front of a mirror, holding a handbag in her lap, and wearing a low-cut, sleeveless dress which exposed her arms, shoulders and décolletage.

Two complainants were made which challenged whether the ad was irresponsible, because they believed the model looked significantly underweight.

Action

The assessment was not upheld because they considered that the ad was typical of those used for fashion products and that the model did not look significantly underweight. The ASA noted that the model in the ad was slim, and that the lighting effects, make-up and low-cut dress emphasised her body shape.

ASA Adjudication on French Connection (London) Ltd

Media: Internet (on own site), Internet (sales promotion)

Sector: Clothing

Ad

In 27 February 2013 the "Sale dresses" page of the website www.frenchconnection.com, visited on 5 December 2012, offered a product called "SPOTLIGHT DRESS" at £120, reduced from £125.

The complainant, who believed that the dress had never been sold at £125, challenged whether the reference to that price was misleading and could be substantiated.

Action

The assessment was upheld.

The ASA decided that the claim should not appear again in its current form.  French Connection should take care when advertising sale prices to ensure that the basis of the price comparison being made was clear.